Honda might not be over the problem about the inventory shortage, because their main goal is none other than to keep the sales number rolling. Now, how will Honda maintain their sales number rolling if they are facing the shortage inventory problem? Honda seeks help from Chrysler to boost their marketing. Wait… that came out wrong because what we trying to say is that former Chrysler executive – Michael Accavitti – has been giving the honor to be Honda’s chief marketing officer.
Before seal the deal with Honda, Michael Accavitti was the executive automotive adviser for Cisco System. Then he landed at Chrysler for about 15 years, where he led the Dodge brand and was about to be marketing executive for Chrysler Group in 2009 before he packed his briefcase which was the same year Chrysler filed Chapter 11 bankruptcy.
The man replaced by Michael Accavitti is Steve Center who was Honda’s top US marketing exec since June 2008. It is not the end of partnership between Honda and Steve Center because the Japanese manufacturer will assign Mr. Center to Environmental Business Development Office where he will arrange Honda’s green businesses.
As for Michael Accavitti, he will do some survey marketing for Honda and Acura brands and public relations, auto shows, and emerging markets advertising. Don’t mean to scare off of Michael Accavitti, but he does have tremendous jobs ahead of him because just like any other Japanese carmakers, Honda has been struggling to bounce back after the tsunami and earthquake back on March 11th.
The tsunami and earthquake really took their toll on Honda. They have to resume the interrupted production because right now Honda is facing inventory shortages. You can say Honda is desperately needs to catch up with Chrysler and Nissan, and who no one can do a better job to take over Chrysler’s domination if it’s not someone who had been with the company for 15 years. Welcome aboard, Michael Accavitti.