When Mazda decided to take the advantage of Dr. Seuss’ Lorax movie premier to promote their eco-friendly CX-5 CUV with SKYACTIV engine, the protest against this mislead promotional video has been buzzing on the internet, especially in Twitter where 140 characters don’t limit your freedom of speak. The problem is, Lorax speaks for tree, not speaks about the Mazda CX-5 CUV SKYACTIV which makes an organization called “Rethinking the Automobile” is circulation a petition to “Protect The Lorax” by referring to the advertisement video proposed by Mazda as “offensive” ads.
Here is the petition proposes by Rethinking The Automobile with their OpenPlans as we quoted from autoblog.com, “in these advertisements Mazda and Universal claim that a new automobile is “Certified Truffula Tree Friendly” and imply an endorsement of their product by the cherished title character of “The Lorax.” By airing these advertisements, Mazda and Universal have shamelessly turned a character who has inspired millions of children to care about their environment into a car salesman. Cars–even ones that pollute a little less–are neither kid-friendly nor good for the environment.”
Furthermore, Rethinking The Automobile attacks the Mazda CX-5 video by using Lorax is out of its course. The movie Lorax’s message is “the spirit and message of Dr. Seuss’ acclaimed book” and is nothing more than “crass commercialization”. Okay, we know that Mazda is very proud with its SKYACTIV engine which makes the CX-5 the most fuel-efficient compact crossover on the market, but misleading cartoon character for promotional purposes? Maybe it’s time for Mazda to rethink the promotional video for their CUV.