2010 Toyota Camry has been the Toyota’s best selling model for awhile now, and it has been carrying the midsize sedan segment on its shoulders ever since its launch in 2006. The 2010 Toyota Camry got a refresh in the form of a 2010MY facelift, but it’s time for the current generation to be put to pasture.
Right now, Toyota is busily prepping a suitable replacement for the 2010 Toyota Camry which should arrive in the US this fall. The launch could not come a moment sooner, as the Japanese auto manufacturer is seeing increased pressure from Korean and American rival, and the high-volume model is key to the big survival of Toyota.
Bob Carter – Group Vice President and General Manager Toyota Division stated, “We have not announced the next-generation for the 2010 Toyota Camry, (but) I will tell you that the current 2010 Toyota Camry is very close to the end of its lifecycle, and a fall introduction is a pretty good educated guess.”
“No significant change to our plans on the 2010 Toyota Camry. Any adjustment we have made been a matter of days, not weeks,” added Bob Carter denying the recent rumors suggesting the March earthquake in Japan caused a delay in the schedule.
2010 Toyota Camry has been selling for 327,084 units last year which making it the king of the hill in the mid-size family sedan class, but the result represents the lowest showing since 1994. The current generation of 2010 Toyota Camry dates back to March 2006, giving it a 5.5-liter lifecycle if the new model arrives this fall. That figure falls in line with the gap between the current 2010 Toyota Camry and the previous Honda Accord, the second-best-selling mid-size sedan in the US. However Hyundai and Kia have been churning our new mid-size sedans at a rate of one every 4 years. Somehow, Bob Carter is confident that the next-generation of 2010 Toyota Camry will not be the company’s best-seller, but it will be Toyota Prius.