United States is such a diverse nation; many people inhabit the US come from countries all over the world. For some people, US has an interesting challenge for all those companies that about to do business in the country, no matter what area of expertise they have.
For car manufacturers, owning a good knowledge of what kind of car such as a certain type of customer likes is a key to success. Toyota, as one of the largest players on the market, is giving its best to provide what the market needed.
Polk – an automotive data provider stated that Toyota is one of the most sought after brands on the American market. Now, who has a fond of aftermarket Toyota? We have no intention to be racist, but the customers who are so demanding on the Toyota aftermarket cars are the African-Americans.
On 2010, Toyota sold approximately 641, 090 vehicles to this segment of the market, gaining a total market share of 15 percent. The US Census Bureau estimates a 12 percent growth by 2020 in the African-American population, having a strong foothold in this segment can only mean a good thing for Toyota.
Last year, Toyota was at the top of the best-selling brands on the segment, followed by Ford, Chevrolet and Honda with the runner up had 4 percentage points behind Toyota when it comes to market share.
The US population is growing faster in the African-America segment than other segments, there is a distinctive opportunity for auto manufacturers and dealers to begin to align marketing initiatives toward this specific audience. Toyota is facing the same problem with the other Japanese car makers – parts shortage. We will see if in 2011, Toyota still be the top of best-selling brands on the African-American segment or not.